Bill specializes in helping architecture, engineering and construction firms with strategic planning, marketing and business development strategy, presentation & communication training for technical staff, client care programs (CX or client experience management), client perception survey (CX reconnaissance), plus coaching and mentoring marketing personnel.
Bill has over 47 years of experience in architecture with the last 30 years focusing on business development and marketing. He retired as a Principal and the Director of Marketing at a Pacific Northwest leader in the architectural design of educational, healthcare, and institutional projects. During Bill’s 25-year tenure, he was a member of the firm’s executive management team that incorporated two offices in Seattle and Portland. As marketing principal of the firm, he oversaw the strategic planning and development of marketing and public relations for the corporation and its offices. Bill has been practicing as a sole consultant since 2013.
Bill received his Bachelor of Architecture degree from Kansas State University and his Masters in Marketing and Public Relations from the University of Missouri. Bill has been a member of AIA since 1973 and a member of SMPS since 1982 and a Fellow in SMPS since 1999. He has repeatedly presented at conventions and seminars for organizations locally, regionally, and nationally. Bill’s working and speaking style is energetic, sincere, and passionate.