Bill specializes in helping architecture, engineering and construction firms with strategic planning, marketing and business development, communication training for technical staff, coaching and mentoring marketing personnel, client perception surveys, and client care programs.
Bill has over 46 years of experience in architecture with the last 30 years focusing on business development and marketing. He recently retired as a Principal and the Director of Marketing at a Pacific Northwest leader in the architectural design of educational, healthcare, and institutional projects. Bill was a member of the firm’s executive management team that incorporated two offices in Seattle and Portland. As marketing principal of the firm, Bill oversaw the strategic planning and development of marketing and public relations for the corporation and its offices. In addition to strategic planning, his role included market research, indirect market programs, promotion and communication, and direct business development.
Bill received his Bachelor of Architecture degree from Kansas State University and his Masters in Marketing and Public Relations from the University of Missouri. Bill has been a member of AIA since 1973 and a member of SMPS since 1982 and a Fellow in SMPS since 1999. He has repeatedly presented at conventions and seminars for organizations locally, regionally, and nationally. Bill’s working and speaking style is energetic, sincere, and passionate.